# identity.md

## Organization Overview
- **Company Name:** Clad Home
- **Mission:** To provide fine custom furniture with the most custom options, highest quality, and lowest prices, making exceptional design accessible to all.
- **Company Structure and Legal Entity:** Details forthcoming.
- **Founded Date and Location:** Founded in 2015 in Los Angeles, California.
- **Size and Scale:** Details forthcoming.

## Leadership & Team
- **Key Leadership Profiles and Roles:**
    - Rosa Beltran: Founder and Creative Force. [https://cladhome.com/pages/ourstory](https://cladhome.com/pages/ourstory)
- **Team Structure and Departments:** Details forthcoming.
- **Company Culture and Values:** Dedicated to craftsmanship, design innovation, extensive customization, and making high-quality, custom-made furniture accessible and affordable for everyone.

## Operations & Structure
- **Business Model and Operational Approach:** Operates as a design and interior decor showroom specializing in fine custom furniture, including sofas, daybeds, and sectionals. Offers extensive custom options, accepts COM (Customer's Own Material) orders, and provides designer discounts. All products are made in Los Angeles.
- **Location(s) and Geographic Presence:** Based in Los Angeles, California, with nationwide shipping available for free.
- **Key Partnerships and Affiliations:** Details forthcoming.